The technology that will carry humanity toward a sustainable future is already here, says Greg Jackson, CEO of Octopus Energy, but heavy-handed regulators and outdated infrastructure are standing in the way of progress. The key to addressing the problem, he suggests, is to take a lesson from the history books.
At WIRED Impact earlier this November, Jackson asked the audience to imagine a scenario in which the early innovators of the internet era—figures like Tim Berners-Lee, creator of the World Wide Web—were not given the freedom to experiment. The ramifications for the pace of development would have been severe, he says, and yet “this is the reality for renewable energy today.”
To illustrate the gravity of the problem, Jackson pointed to the obstacles faced by sustainable energy projects in the United Kingdom. Although constructing a wind energy