Dear Electric Vehicle Owners: You Don’t Need That Giant Battery
“People just don’t want to get stuck,” Melin says. Understandable. And in that case, those people have plenty of options for long-range electric cars, if they’re willing to pay for it. But within the climate movement, fears of those kinds of reactions have grown intense. Some prefer to instead offer a message of low-carbon abundance—that clean energy technology can do everything we do now, and more. By that theory, the electrification of the Ford F-150, the best-selling automobile in America, stands above criticism. (One analyst, who did not want to be named, said he thinks the truck is “evil,” whether it’s electric or not.)
Yet even a truck could be much more efficient in terms of materials if it did not promise trips that went as far. Long trips are “drastically overrepresented in people’s minds,” says Tobias Brosch, a psychologist at the University of Geneva who has studied why people